Effect of Colours on Psychology :

The color produced by light is a kind of an energy. This energy affects both the functions of our body as well as our mind and emotions. Although the eye is the organ of sight, studies conducted suggest that in reality the brain perceives the image. The image is observed and transmitted to the related part of the brain by millions of nerve endings in the retina of the eye, leading to the perception of the image. Thanks to studies conducted with the use of advanced technology, we now know that color affects brain waves, the autonomic nervous system and hormonal activity and stimulates various emotions. In other words, we react both physiologically and psychologically to color.

There is a connection between our brain and our actions. Depending on how the brain is stimulated, a person can be rendered happy, angry, sad or anxious. The central nervous system is the main control center of human actions. According to studies, each stimulus received by the nerve cells first affects the brain stem then the entire nervous system. Human beings are subjected to many stimuli, including sight during the day. These stimuli can be small or very large in number.